|
Attitude & News Home
|
The Business of Real Estate on the WEB By Joann Chokrach () Copyright © 1995-2000 IRED.Com, Inc. All rights Reserved This series of articles is an on-going work.Constantly updated and rearranged with new chapters added now and then. The frame format has been removed, to make it easier to print out.Introduction When I took over the International section of the directory in March of 1996, there were 5000 sites listed, and 150 non-US sites, and all but 30 of these were in Canada.Today (February, 1998) the IRED Directory contains over 18,000 links to real estate WEB sites, in 102 countries.Over 2000 of these are to sites outside of North America. The rapid increase is due in part to reduced Internet access charges, and in part to the rising awareness that the WEB is the perfect medium for real estate. I'm not a REALTOR®, so what do I know about the real estate business?Just what I know from buying and selling property as a consumer.But I do know what it takes to make a successful real estate site.
Because we review and rate every single site that is listed in the IRED
Directory, many people have asked us about the 'secrets' to be successful on the WEB.There are no secrets, but I'll be happy to share with you what we've learned.
|