Attitude & News Home

Directories
  Int'l Realty
  US Realty

Intel Architecture -- Providing the Horsepower for Real Estate's Future

Success in real estate on the Net requires the right technology infrastructure at both the buyer and seller ends. Businesses need powerful software applications and web development tools to create productive solutions. From virtual tours and video conferencing to speech recognition and 3D renditions of model homes, Intel provides the best platform to create and run these applications. And the good news is that these technologies are available today. For optimum user experience, these applications need powerful servers to run the applications, like the Pentium ® II processor and Pentium ® II Xeon!processor-based servers. The audience must have similarly powerful computers on their desktops to get the most from these solutions.Intel technology is the foundation for doing real estate on the Net today. Intel architecture ensures that these technologies work (and work together) so real estate professionals can be more productive and profitable.

The growth of Net-based real estate services means a growing need for servers to host listings and other key real estate information. Pentium II processor-based server systems take advantage of the high-volume economies of scale to deliver powerful performance at a fraction of the price of expensive alternatives. They also provide the robustness, reliability, throughput and scalability to perform as production workhorses for even the most demanding Net-based real estate applications. For both clients and servers, Intel Architecture is supported by the industry's widest selection of software tools and applications.And the widespread popularity of the Intel Platform ensures that emerging solutions will likely be available first, with the greatest range of choices, on the Intel Architecture.

On the client side, users benefit from Intel's more powerful processors, like the Pentium II processor, which includes multimedia support. This enables an enhanced user experience for streaming video and audio, more complex graphics, XML, 3D, video conferencing and speech recognition. The Pentium II processor excels at running Java applets and browser plug-ins that extend the multimedia and 3D capabilities of popular browsers.

Intel offers a wide range of high-performance networking products designed to create high-bandwidth connections between servers and clients. These connections meet the challenge of managing a cost-effective networked environment that not only supports a rich front-end, but also effectively links with business applications inside a business, as well as across the Internet to partners and clients. The common architecture across client and servers simplifies network administration, making it easier to tie-in different business systems for efficient conduct of business on the Net.

Testimonial

Not all corporate IT managers are resisting the new generation of Web-based multi-media applications and the high-end Pentium desktops they require. Managers at Prudential Real Estate, in Irvine, Calif., for example, are buying the fastest Pentium II systems they can get-400 MHz today-to show properties to prospective clients using a 360 degree 3D viewer developed by Interactive Pictures Corp.

In addition, Prudential's sales personnel use high-end notebooks to show video presentations to prospective franchisees. It enhances a buyer's interaction with a property before they spend time going to see it.So far, the decision to go to new Web-based multimedia software and beefed-up PCs is paying off for Prudential. The company's Web site traffic has increased 500 percent since 1996. E-commerce speeds the sales cycle.

Coming Next Week:
Case Study: RE/MAX

Contributing Author
Michael J. Russer
Michael J. Russer, President of RUSSER Communications, is an internationally recognized speaker, writer, and strategic consultant for the real estate industry about the Internet. His 22 years experience in the real estate field include the development of marketing and software systems as CEO for a high-tech mortgage consulting firm he co-founded. Also an authority on Internet risk management, he recently authored the industry's first comprehensive Internet policies and procedures manual for those companies that have agents active on the Net. He can be reached at (805) 882-1170 or mrusser@russer.com.