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Directories Int'l Realty US Realty
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Developing Your NicheBy: Alice Held, CRS, GRIThe days of being a specialist are here. Discover what you're really good at! Ask a friend or relative what they think your strong points are, what your interests are, and use these as a basis of developing a niche for yourself. What segment of your market do you know best? What segment of the market knows you best? These questions may give you a focus for your website.
Assess Your Interests, Abilities, And StrengthsYou must offer value, and that value is closely related to your core competencies. If you're going to design a marketing plan, you first have to know what your competitive edge is, and that flows directly from what you're good at.Is there a particular neighborhood that you have been farming or is a good fit for you to farm? Do you know a type of home, such as historical, or new home construction, or vacation homes better than anyone else?
Identify Your Competitive AdvantageWhat do you love to do? You are unique and the interests and background you have give you special skills that no one else has. In creating a website, the more you convey that you are enjoying yourself, the easier it is to attract people. People like to do business with upbeat, happy people. Combining what you enjoy and are interested in will attract business to you. Are you a tennis player or golfer? Do you like to read or cook? Are horses your passion? It will make it easy to connect because of the shared interests. People have a higher trust level with others who they feel are like themselves.What do you really excel at, outside of your real estate business? You may have been the very best such-and-such in your past careers. Perhaps you won awards in a certain area. Having one strong niche as your focus is the easiest way, if there is enough marketshare in that niche to create the business volume you want. If you are advertising to a niche, by focusing on where these people are and what they read or see, will allow you to do a small promotional campaign that is much less costly that the citywide advertising that's been so common.
So What Determines The Shape Of Your Online Business?Your core strengths, your areas of excellence, your enthusiasm for your interests. Determining what they are, and engaging them in building your e-business, is the first step in developing on online marketing plan. Decide what they are, begin to write them down and keep notes on your reflections. It may take awhile to think them through and for them to come together, but get started now!
Please think of me for your real estate referrals in the Phoenix/Scottsdale area!
ALICE HELD
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