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Directories Int'l Realty US Realty
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Marketing Your WebsiteBy: Alice Held, CRS, GRICreate a loop! First, you use print or other marketing to get people interested and send them to your website. Second, you use your website to get those prospects involved (with specialized content and interactive responses). You now have their email addresses. Third, you use email to remind them to return to your Website again by providing incentives. Email closes the loop and starts people around this loop again.
TURBOCHARGE YOUR WEB SUCCESSThe practice of leveraging several forms of media simultaneously, is a tried-and-true business strategy. However, the concept has undergone a transformation with the explosion of the Internet. Two new things have happened that allow agents to take marketing to a new level. For one, your website allows you to deepen your relationship with your clients. For another, outbound email allows agents to stay in touch with these clients and bring them back to the agent again.These new capabilities let us do something that wasn't possible before, namely, to use each medium to feed the others, in a positive success loop. This system generates power from combining different media in just the right way. Marketing and print is unmatched for creating a link between a agent and an emotion, but not good at creating involvement or interaction. Online. Takes the buyer/seller relationship to a whole new level by delivering information and services inside the browser. Don't try to build advertisements on your website. Your visitors won't stand for them. They are online to get something done or to learn something. Email. To form relationships, you have to remind, and encourage them. Email is the best way to accomplish this, and is the best way to maintain a relationship. One-to-one marketing with email is a growing trend, but don't forget you need to find customers in the first place. That's where combining your other marketing efforts come in. Email is the killer application for relationship marketing. An example of the benefits of a positive feedback loop is Microsoft. Because there is more software, customers purchase more Windows machines. Because there are more customers, developers build more software. Which attracts more customers. And around it goes and grows. So, design your marketing strategies to encompass and generate this loop effect.
Please think of me for your real estate referrals in the Phoenix/Scottsdale area!
ALICE HELD
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